Technorati and why should you get listed

Technorati is a real-time search engine for blog content. If you blog from LiveJournal, AOL Journals or Blogger, your posts will be searchable from technorati almost immediately. They are currently indexing 21.3 million blogs every day for the latest news.

What does this mean for you? Well, if you want to promote your blog, technorati can be a great place to do so. If you're looking for the latest news on the NFL, you can go to google (who probably won't have it listed yet) or you can go to technorati, who probably will. If you take the time to ping technorati (use pingoat to ping technorati and others, it's the best!), they will spider your site for new articles very quickly. And if you're looking for ideas on what to blog about, search for your topic. You'll find plenty of ideas in no time.

A nice feature of the technorati search is how you can see how many other sites are linking to the blog you're about to look at. If 0 others are citing this site, maybe they aren't as informative as the site that gets 104 links.

Does this mean that all blogs are everywhere are being seen through technorati? No. , not at all. But if you take the time to get listed there, people will be coming to see your blog soon.

If you're looking to do more with technorati, take a look at micropersuasion. He's listed 10 great ideas on how to use technorati to your advantage. If you want to know why you shouldn't use technorati, head on over to kottke.org. A good article on the effect technorati is having in reporting news appears at wired news.

Another option to use is pubsub. Get listed there to see some great stats on your site. For instance, take a look at what my ranking is for Question of the day.